Portia’s Kitchen

Objective: Build brand awareness and increase customer inquiries for a local catering business with little social media presence prior.

Tasks:

Social Media Setup: Designed and launched Facebook and Instagram pages with custom branding, including logos and profile images that reflect the vibrant and authentic Bahamian and International cuisine.
Content Creation: Developed a consistent posting schedule highlighting food photography, menu specials, and behind-the-scenes content.
Engagement Campaign: Created and promoted the “Caption Contest,” where the community can share their thoughts, fostering engagement.
Analytics Tracking: As we are still in the early stages, we closely tracked performance through Instagram Insights and Facebook Analytics to adjust strategies based on engagement patterns and trends.

The brand’s organic reach has seen a significant 1.6K% increase, indicating the effectiveness of recent content strategies in engaging its target audience.
Organic-only results (no ads used) suggest a well-executed strategy relying on compelling posts and audience engagement.
Content Engagement:
A sharp 4.6K% increase in content interactions highlights the audience’s interest and active involvement with the brand’s posts.
Follower Growth:
While still in the early stages, lifetime followers (117) reflect promising growth since campaigns began.
Traffic Conversion:
4 link clicks, though modest, show initial success in driving website or profile visits.

Social Links:

Facebook – Portia’s kitchen 242

Instagram – @portiaskitchen242 @portiaskitchenbahamas

Images: